Today, world markets are the only markets, and translating materials is a commonplace task. In the future, PR departments should consider standard equipment that translates words and phrases into any language.
Post your responses to the following:
Describe a situation you can envision in which a public relations campaign may do well in one culture but not in another. Be specific.
What misunderstandings may occur when presenting messages to different cultures, and why might they occur?
What will you do to avoid embarrassing cultural PR mistakes when conducting global or cross-cultural campaigns?