The word count is 3000. You are asked to choose a multi-national company to study its international strategies, e.g. entry strategies, international marketing strategies, international HR strategies, international operations strategies, etc. You must choose at least two strategies and use relevant theories/literature to analyse them. How successful/unsuccessful are these strategies and why? What comments and recommendations could you make?
3000 words (10% margin, exclusive of the reference list and appendix)
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