This study will investigate the effect of service quality on customer satisfaction. In this study approximately 100 questionnaires will be answered, the respondents will be Tesco customers from Turnpike Lane North London area.
All the research questionnaires will be filled and analyse by using SPSS (Statistical Programming for Social Science). Data will be obtained from customers, data collection will be based on the responses of the questionnaire given. Reliability and validity analysis will be applied on questionnaire and to test the hypothesis structural equation modelling (SEM) will be used. Quantitative analyses of the service quality and customer satisfaction survey data will be implemented.
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