How can the concept of ignorance as demonstrated in the TED Talks video be applied in the innovation of a product or service?

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How can the concept of ignorance as demonstrated in the TED Talks video be applied in the innovation of a product or service?

Please provide detailed responses that are supported by additional literature research. Responses should be between one and one-half to two pages in length, following APA guidelines, including grammar, punctuation, spelling, textual citations, and reference citations.

Case Study Rubric
Criteria Ratings Pts
Identification and Analysis of the Main Issues/Problem
(Excellent – A) Identifies and understands all of the main issues in the case study. Insightful and thorough analysis of all the issues. 25 pts
25.0 pts
(Above-Average – B) Identifies and understands most of the main issues in the case study. Thorough analysis of most of the issues.
23.0 pts
(Average – C) Identifies and understands some of the issues in the case study. Superficial analysis of some of the issues in the case.
21.0 pts
(Near-Failing – D) Identifies and understands few of the issues in case study. Incomplete analysis of the issues.
19.0 pts
(Failing – F) Identifies and understands very little of the issues in case study. No analysis of the issues.
17.0 pts
25.0 pts
Answers to Case Study Questions
(Excellent – A) Answers to case study questions are clear throughout. Connection with class and study material goes well beyond the obvious connections among ideas; demonstrates insight and original thinking.
25.0 pts
(Above-Average – B) Answers to case study questions present some irrelevant information on topic etc., but very little; treatment goes beyond obvious connections with class and study material.
23.0 pts
(Average – C) Answers to case study questions are vague in places; some irrelevant or distracting information.
21.0 pts
(Near-Failing – D) Answers to case study questions are unclear and/or confusing. Treatment is very superficial; paper may be well written but says nothing.
19.0 pts
(Failing – F) Does not address the case study questions. Treatment is very superficial and says very little.
17.0 pts
25.0 pts
Links to Course Readings and Additional Research
(Excellent – A) Excellent research into the issues with clearly documented links to class (and/or outside) readings.
25.0 pts
(Above-Average – B) Good research and documented links to the material read.
23.0 pts
(Average – C) Limited research and documented links to any readings.
21.0 pts
(Near-Failing – D) Incomplete research and links to any readings.
19.0 pts
(Failing – F) Provided no references or support of analysis.
17.0 pts
25.0 pts
Style and Mechanics
(Excellent – A) Chooses words for their precise meaning and uses an appropriate level of specificity. Sentence style fits audience and purpose. Sentences clearly structured and carefully focused. Almost entirely free of spelling, punctuation, and grammatical errors.
25.0 pts
(Above-Average – B) Generally uses words accurately and effectively, but may be too general. Sentences generally clear, structured, and focused, though some may be awkward or ineffective. May contain a few errors, which may annoy the reader but not impede understanding.
23.0 pts
(Average – C) Uses relatively vague and general words, may use some inappropriate language. Sentence’s structure generally correct, but sentences may be wordy, unfocused, repetitive, or confusing. Usually contains several mechanical errors, which may temporarily confuse the reader but not impede the overall understanding.
21.0 pts
(Near-Failing – D) Tends to being vague and abstract, or very personal and specific. Usually contains several awkward or ungrammatical sentences; sentence structure is simple or monotonous. Usually contains either many mechanical errors or a few important errors that block the reader\’s understanding and ability to see connections between thoughts.
19.0 pts
(Failing – F) Misuse of words throughout. Awkward sentences throughout. Difficult to attach a thought process. Poorly punctuated, misspelled words, grammatically abusive.
17.0 pts
25.0 pts
Total Points: 100.0
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