Based on my dissertation and research question (how does branding effect consumer behaviour) , you will now look at the methods you will use to collect and analyse the data that will address this research question.
Your assignment for this week is to complete the first draft of the methodology section of your Proposal (Section 3). Please indicate which methodology (such as ethnography, survey research, action research) you have chosen to use for your dissertation research (pick any one you wish), and discuss how it is consistent with your epistemological stance.
Describe the data collection method(s) you will use (such as questionnaire, interviews, focus groups), and justify how these will be sufficient to answer your research question. Include as much detail as you can about your participants and how they will be chosen. Briefly describe how you will analyse the data collected and the tools needed for a proper analysis based on your chosen method.
These methods can, and will, change as you negotiate your access; we are interested at this stage to see how you are connecting your aim and research questions, your understanding of what is written already on the topic (preliminary literature review), and the methods you will use to collect or generate data.
Finally, describe how you will address the political and ethical challenges that may arise as you conduct your research.
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