“Please Don’t use hard words. I don’t want to make it seem obvious, my English is normal level. and I would like a very basic first draft with bullet points to present to the professor before the final essay. Focus on answering what is required rather than impressing with words. Quality over quantity. It has a very high grade 20% out of the whole term. and the whole grading depends on achieving what is required. Im relying on you. Good luck\”
1-Coursework question is:
Discuss what type of market structure can best describe the UK grocery sector and the ways in which firms in the sector can behave so that their margins will not be eroded. Consider only the big supermarket chains. \”We will be aiming for Oligopoly – Out of text\”
2-An example of the background to the coursework:
According to BBC (2015), Waitrose has recently reported a 24.4% drop in operating profit for 2014 as a result of increasing competition for market share in the UK grocery market. Although the UK\’s sixth largest supermarket (Waitrose) reported a 4.7% revenue increase on the previous year, lower prices eroded the retailer\’s margins.
A. 1500 words
B. Make use of the basic principles of Microeconomics and the relevant theories associated with perfect competition, monopoly and oligopoly and use drawing diagrams. You will also need to consider how these theories relate to the case of the UK biggest grocery retailers.
B. Use headings
Two sources,Three pieces of data. Already provided, uploaded it in the paper reading list
2. conduct your own research and find two more relevant
and reliable sources to support your arguments.
3. Harvard referencing system
4. Use google scholar, and provide links to each link used from the website
B. Background (Like the example mentioned earlier)
C. Aim and objective of the essay
D. Overview of the current UK grocery retailers and an what you are going to analyse for your essay.
E. How you will resolve the aims and objectives of your essay.
5- Analysis: The UK Grocery Sector, 400Words:
A. Use the graphs and tables provided in the ‘Appendix’ to analyse the UK grocery sector.
B. You do not need to copy graphs/tables from the Appendix.
C. Use Figure 1/2/3/Other relevant analysis
D. Market Structures for UK Grocery sector
C. Identification of the market structure & its characteristics
E. Characteristics of UK grocery sector using KPMG/Ipsos report
6- Application of Economic Theory 700Words:
Answer the following questions in this section:
A. Use the KPMG/Ipsos report (Uploaded it in the paper reading list) and the data you analysed in the previous section to evaluate which type of market structure best describes the UK grocery retail industry. Discuss why this market structure is the best description of the UK grocery industry.
B.Strategies for firms to increase profit & their analysis
C. Discuss which market structure could be more beneficial for the firms in the UK grocery sector and the ways in which firms in the sector can behave so that their margins will not be eroded. “Oligopoly – Out of text\”
Summarise the findings of your analysis and then critically discuss the extent to which you either agree or disagree with these findings.
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