1. How do firms in the supermarket industry make money? Illustrate the competitive strategies of the main companies in the supermarket industry to help support your answer.

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Answer the following 5 questions citing exhibits from the attached Trader Joes Case study. This is for a Strategic Management class which uses the following textbook you can site as well.

Contemporary Strategy Analysis: Text Only (9th Edition) by Robert
M Grant (ISBN 1119941881)

1. How do firms in the supermarket industry make money? Illustrate the competitive strategies of the main companies in the supermarket industry to help support your answer.

2. What are the key sources of Trader Joe’s competitive advantage? How do these sources support its competitive strategy?

3 .Porter (1996) tells “the essence of strategy is choosing what not to do”. How would use the Trader Joe’s case to illustrate this point?

4. What are the main threats to Trader Joe’s competitive advantage? Is their advantage sustainable?
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