Explain,how can you ensure reliability and validity of your measurements?

Your assignment 2 “Research Proposal 2 – Ethics” needs to be structured along the following 4 sections, you are required to answer all the questions in the respective section:
1. Context
2. Data collection (choose one: 2a quantitative OR 2b qualitative)
3. Ethical considerations
4. Information sheet (choose one: 4a for quantitative & qualitative studies OR 4b for secondary data
Please answer all of the questions and discuss all the points outlined under “Specific Requirements” for each of these 4 sections and structure your assignment accordingly.
Use the textbook (Saunders et al., 2009), the lecture slides and the tutorial exercises as guidance for your answers. In addition, this assignment will require you to search for and select additional literature (see “Specific Requirements”).

here are more specific details
1. Context (200 words)
Please state your research question, your objectives and your research approach. Briefly describe:
a. Briefly describe your data collection?
b. Please state: is it a quantitative OR a qualitative study, OR does it involve (mainly) secondary data
collection? (If you plan to do more than 1 in your dissertation, then please choose 1 for this assignment). Who are the potential participants? How are they recruited?
2. Data collection and Analysis ( 500 words)
Note: You only need to answer 2a OR 2b here.
If you plan a quantitative study or a secondary data collection ‡ please go to 2a. If you plan a qualitative study ‡ please go to 2b.
2a.If you plan a quantitative study or a secondary data collection, please state a hypothesis of your study and name its variables.
How will you measure these variables? [Which information in the secondary data relates to these variables?] Be as specific as you can!
Please discuss: how can you ensure reliability and validity of your measurements?
Which type of scale level do these data/measures possess?
Which statistical test do you choose to test this hypothesis and why?
2b. If you plan a qualitative study, please describe in detail:
How is the data in your study collected?
How will you ensure credibility, transferability, dependability and reflexivity in your study?
Please describe step-by-step: how will you analyze the data you collected?
Which information will you report in your results section?
3. Ethical issues 350 words Please discuss in detail:
a. What is the potential harm for the participants? If so, how will this be managed to ensure appropriate protection and well-being of the participants?
b. How is data confidentiality handled and how is the data of this research stored?
c. Which ethical issues will not be /hardly be affected by this research and why?
d. Is consent needed from the participants?
4. Information sheet draft 450 words
Note: You only need to answer 4a OR 4b here.
4a: If you are doing a quantitative or qualitative data collection: Please design an information sheet about the
data collection, providing enough information for the participants so they can give informed consent.
4b: If you are doing a secondary data collection: Please design an information sheet about your study that could be sent to the organizations or people from whom the data originally came from.

I prefer to use secondary data collection. please analysis according to my fist proposal (named entrepreneurial management in family-owned business ).I uploaded my lectures slides,it might be usefully. please read it carefully.

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