A Chinese Car manufacturer

A Chinese Car manufacturerTaskYou have been hired as a consultant to one of the following firms that wishes to expand overseas through acquiring an existing company in a chosen host country:a) An Indian fashion retailerb) A Chinese Car manufacturerc) A Middle Eastern hotel chaind) A Latin American mobile firmYou are required to undertake a feasibility study of the key marketing issues of transferring practices to any host country chosen by your company which could be any country in the world.You will need to demonstrate the rationale for the choice of country and follow the guidance notes below5.5.3.1 Guidance Notes- Assessment 3Using both institutional and cultural perspectives, you need to discuss the reasons that make the transfer of practices attractive to the parent company, the factors that influence the transferof such practices, and marketing mix implications in the host country.You need to conduct an environmental analysis of the selected host market and support your argument with evidence and examples from both the parent and host country. These (evidence andexamples) may include data and information regarding segmentation, demography, positioning, cultural styles, ethics and governance, economic implications, laws and regulations, educationalsystem, infrastructure, state of the economy, type of governments and the prevalent political situation and so on.You must use the “Report Format” as explained on Page 14Report must be word-processed in font size 12 and double-line spaced.Copy of the “written report assessment criteria” must be submitted with your report.Depending on the type of the individual coursework, use the specified word count for that particular coursework.Evidence of reading is important and therefore sources (Reference) must be correctly cited and fully referenced.A receipt form available from the student office must be attached to your coursework.Students must retain a copy of their coursework. The marked copy will not normally be returned, so retention of a copy is important so that you can relate feedback to your work.Submission must be in two forms: a – A complete report/essay must be submitted over turnitin & b- Hard copy of the report/essay must be handed in at Hendon student office on thespecified dates above. Any submission after this date will NOT be graded. For any extenuating circumstances and extensions please contact the student office.5.5.3.3. Assessment 3- Detailed Outline for formatting yourreportI. Prefatory Itemsa. Title PageThis should show:Module name and numberThe Student name and ID numberTitle of Case Study/TaskWord CountYour tutor’s nameb. Table of ContentsThis should show:The full list of sections within the report (including any appendices and reference lists)The page number on which each section beginsd. List of IllustrationsThis includes the Table of figures: the list of all the figures presented in the body of the reportTable of tables: this is the list of all the tables presented in the body of your reportII. Main BodyA. Introduction.This should give a brief explanation of the objectives of the report and its coverage.B. Analysis (Findings)Here you should conduct a thorough analysis of your report topic and support your discussion and what you write with evidence and/or argument. This means that must substantiate eachassertion you make with references to relevant theories, models and concepts in the literature. Also, where possible, you can support your arguments by facts and figures, and real life examples.Remember that you must cite all your sources in the text properly. This is important to acknowledge debts to other writers, to demonstrate the body of knowledge upon which your research isbased, and to enable all those who read your work to identify and locate your sources easily. If you do not acknowledge the source of your material it is in fact theft and could be considered asPlagiarism.Examples:Jobber (2001) defines the marketing concept as: “……..”.There is evidence that (Smith, 1990) that the statistical analysis is sound.It is estimated that around 73 million people are employed directly by multinational companies worldwide (UN, 1996).C. Conclusion: You draw together the main points discussed in the previous discussion and analysis to make some overall points.D. Recommendations: these are actions which your conclusions lead you to believe are necessary and beneficial for the organisations studied.A Chinese Car manufacturerTaskYou have been hired as a consultant to one of the following firms that wishes to expand overseas through acquiring an existing company in a chosen host country:a) An Indian fashion retailerb) A Chinese Car manufacturerc) A Middle Eastern hotel chaind) A Latin American mobile firmYou are required to undertake a feasibility study of the key marketing issues of transferring practices to any host country chosen by your company which could be any country in the world.You will need to demonstrate the rationale for the choice of country and follow the guidance notes below5.5.3.1 Guidance Notes- Assessment 3Using both institutional and cultural perspectives, you need to discuss the reasons that make the transfer of practices attractive to the parent company, the factors that influence the transferof such practices, and marketing mix implications in the host country.You need to conduct an environmental analysis of the selected host market and support your argument with evidence and examples from both the parent and host country. These (evidence andexamples) may include data and information regarding segmentation, demography, positioning, cultural styles, ethics and governance, economic implications, laws and regulations, educationalsystem, infrastructure, state of the economy, type of governments and the prevalent political situation and so on.You must use the “Report Format” as explained on Page 14Report must be word-processed in font size 12 and double-line spaced.Copy of the “written report assessment criteria” must be submitted with your report.Depending on the type of the individual coursework, use the specified word count for that particular coursework.Evidence of reading is important and therefore sources (Reference) must be correctly cited and fully referenced.A receipt form available from the student office must be attached to your coursework.Students must retain a copy of their coursework. The marked copy will not normally be returned, so retention of a copy is important so that you can relate feedback to your work.Submission must be in two forms: a – A complete report/essay must be submitted over turnitin & b- Hard copy of the report/essay must be handed in at Hendon student office on thespecified dates above. Any submission after this date will NOT be graded. For any extenuating circumstances and extensions please contact the student office.5.5.3.3. Assessment 3- Detailed Outline for formatting yourreportI. Prefatory Itemsa. Title PageThis should show:Module name and numberThe Student name and ID numberTitle of Case Study/TaskWord CountYour tutor’s nameb. Table of ContentsThis should show:The full list of sections within the report (including any appendices and reference lists)The page number on which each section beginsd. List of IllustrationsThis includes the Table of figures: the list of all the figures presented in the body of the reportTable of tables: this is the list of all the tables presented in the body of your reportII. Main BodyA. Introduction.This should give a brief explanation of the objectives of the report and its coverage.B. Analysis (Findings)Here you should conduct a thorough analysis of your report topic and support your discussion and what you write with evidence and/or argument. This means that must substantiate eachassertion you make with references to relevant theories, models and concepts in the literature. Also, where possible, you can support your arguments by facts and figures, and real life examples.Remember that you must cite all your sources in the text properly. This is important to acknowledge debts to other writers, to demonstrate the body of knowledge upon which your research isbased, and to enable all those who read your work to identify and locate your sources easily. If you do not acknowledge the source of your material it is in fact theft and could be considered asPlagiarism.Examples:Jobber (2001) defines the marketing concept as: “……..”.There is evidence that (Smith, 1990) that the statistical analysis is sound.It is estimated that around 73 million people are employed directly by multinational companies worldwide (UN, 1996).C. Conclusion: You draw together the main points discussed in the previous discussion and analysis to make some overall points.D. Recommendations: these are actions which your conclusions lead you to believe are necessary and beneficial for the organisations studied.

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