This paper is a strategic business plan on Mike’s Bike’s business. The portions of this plan are Marketing plan, operations plan, and Product Development plan.Paper is needed to be Masters level writing. Referencing the text book Strategic management an integrated approach 11th edition by Charles Hill, Gareth Jones and Melissa Schilling.This paper is a strategic business plan on Mike’s Bike’s business. The portions of this plan are Marketing plan, operations plan, and Product Development plan.Paper is needed to be Masters level writing. Referencing the text book Strategic management an integrated approach 11th edition by Charles Hill, Gareth Jones and Melissa Schilling.