Explain why millennials is a potential generation on buying goods.

Chapter 2 literature review: Explaining definition of millennials as a whole explaining why millennials is a potential generation on buying goods. reviewing millennial generational characteristics
further- explaining definition of luxury fashion
further- Bringing out China explaining some previous politics such as Tienanmen and sealed policy system to the outside world One child policy (i want to explain some limitations of Chinese people such as blocked Facebook, too many fake goods etc)
and explaining why Chinese consumer is a potential market ( high spending power) and
Further- reviewing consumer behavior and characteristics of Chinese millennials as China has tier 1 tier 2 and tier 3 cities, and behavior of them are varies. (logo bearing, authenticity of goods )
Chapter 3 Methodology I will need to interviews and survey, i have already done a survey but i will need a day or 2 to collect enough data , and interview i currently don’t have as i have based in the UK and theres limitation to interview people in china, i could get 2 interviews of chinese speaker employees who work at saint Laurent Paris and Gucci as i know they are heats in china and to Chinese millennial.
Chapter 4 & 5 analysis and discussions of my literature review and findings
Chapter 6 conclusion and recommendation (try to answer most of the objectives on chapter one and recommendation (i have no idea yet)

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