Discuss how they became the number one airline base on the leadership and strategic management, their philosophy for how happy employees equals success for customer service.

This research paper will be on Southwest Airlines. The history of Southwest and how they became the number one airline base on the leadership and strategic management, their philosophy for how happy employees equals success for customer service. I will incorporate a comparison on what makes Southwest stand out amongst competitors, for example the no frills approach, the flight time and patterns, and the types of aircraft that they use to minimize maintenance cost, and also all of the unique things that Southwest do different to allow for max savings and profits. I will also address the term called the Southwest Effect coined by the TSA. Some of the roles that the internet and fuel has affected the business both positive and negatively.

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