Marking

Prepare a list of five products that are aggressively marketed today that you think will no longer be around by the year 2024. Then prepare another list of five products that you believe will still be used by consumers in 2024. Provide the reasons why you haven these products in terms of the product life cycle theory.Student NamesStudent #Date: /100Criteria 15 12 10 6 4Product SelectionI provided a clear, precisedescription of 10 productsheavily marketed today, 5 ofwhich I believe will be here in10 years, 5 of which I believewill not.I provided a clear, precisedescription of 10 products,some of which are marketedtoday, 5 of which I believe willbe here in 10 years, 5 of whichI believe will not.I provided a description of 10products, some of which arenot marketed today, 5 ofwhich I believe will be here in10 years, 5 of which I believewill notI provided vague descriptionof 10 products but was notclear which I believe will behere in 10 years, and which Ibelieve will not.I I did not provide a full list of10 products, or did notidentify those which I believewill be here, and those Ibelieve will not.35 29 23 18 12Current Product life cyclestage.I identified specific reasonswhy I selected each of my 10products using the product lifecycle (introduction, growth,maturity, decline) and havespecified if the products followa style, fashion or fad cycle.I identified broad reasons whyI selected each of my 10products using the product lifecycle (introduction, growth,maturity, decline) with somereference if the productsfollow a style, fashion or fadcycle.I provided limited reasons whyI have selected each of my 10products, using the productlife cycle (introduction,growth, maturity, decline). Iam not clear if the productsfollow a style, fashion or fadcycle.I provided vague reasons why Ihave selected each of my 10products, or did not refer totheir stage in the product lifecycle (introduction, growth,maturity, decline). I do notspecify if the products follow astyle, fashion or fad cycle.I did not provide reasons why Ihave selected each of my 10products, or did not refer totheir stage in the product lifecycle (introduction, growth,maturity, decline). I do notspecify if the products follow astyle, fashion or fad cycle.35 29 23 18 12Recommendations I provided specificrecommendations of what Iwould do to revitalize,reposition or replace each ofmy five ”dying” products.I provided broadrecommendations of what Iwould do to revitalize,reposition or replace each ofmy five ”dying” productsI provided limitedrecommendations of what Iwould do to revitalize,reposition or replace my five”dying” products.I provided limitedrecommendations of what Iwould do to revitalize,reposition or replace some butnot all of my five ”dying”productsI did not providerecommendations of what Iwould do to revitalize,reposition or replace my five”dying” products10 8 6 4 2ProfessionalismI use correct grammar,punctuation and spellingwhich inspires confidence.I have a few errors to fix, butgenerally use correctconventions.I have several errors in myreport .I have enough errors in myreport to distract a reader.Numerous errors make mypaper hard to read.5 4 3 2 1My report has a compellingappearance, is numbered andcleanly formatted for easyreading.My report has a basic design. My format has my name and isnumbered.My format is missingimportant information.My format is incomplete andvisually sloppy.Written Assignment #2: Product Life CyclePrepare a list of five products that are aggressively marketed today that you think will no longer bearound by the year 2024. Then prepare another list of five products that you believe will still be used byconsumers in 2024. Provide the reasons why you have chosen these products in terms of the productlife cycle theory.What can marketers of the ‘dying’ products in your first list do to revitalize, reposition, or replacethem when the time arrives?Due: March 21stA GUIDE TO THE INDIVIDUAL WRITTEN ASSIGNMENTSObjectivesThese assignments are intended to:1) help you learn to apply marketing concepts to specific situations,2) help you develop your written skills and ability to think critically and creatively, and3) serve as the basis for in-class discussions.Format of PapersEach written assignment should be three to six typewritten double-spaced pages. This does notinclude any supportive information such as charts, graphs or ads, or any other samples. You shoulduse 10- to 12-point font size, 1.5 line spacing and one-inch margins on all four sides.Do not waste space by providing basic definitions that have been presented in class or in thetextbook. Instead, show that you can apply these concepts in specific situations.Include a title page with the name and number of the assignment (e.g., Assignment #1), a title, yourstudent number, your name, and the due date.Specify any sources of information using the APA style. At least two information sources otherthan your text should be included and should be recent.Include copies of ads and supportive material where appropriate.All pages should be numbered, with the exception of the title page (which is page 0).Use the format firstname.lastname to when you label your file to upload it to D2L(ie:cynthia.wrate.doc).

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