Explain,what growth strategy is Starbucks pursuing?

1) READ : Source: http://www.businessweek.com/articles/2014-12-05/starbucks-wants-to-be-fancy-again-opens-new-reserve-cafe#r=hpt-fs

2) Directions: Read the attached article on Starbuck’s Reserve and answer the following:

1. What growth strategy is Starbucks pursuing? 5 pts.
2. What stage of the PLC best applies to understanding Starbucks’ situation? Explain the implications. 5 pts.
3. What type of branding strategy is Starbucks using for Reserve? Explain. 5 pts.
4. Explain Starbuck’s marketing strategy for Reserve. 20 pts.

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