Compare and contrast the target market segments demographically behaviourally and psychographically. They will give you evidence to use for your argument as to the strengths and weaknesses of each digital media
The company that used is CGU (insurance company in australia) and Lancome (cosmetic company). Please discuss for AUSTRALIA regional for both company. NOT International.
Connect their digital media advertisement with their target market
Note : Please fulfill this statement : Exceptional knowledge of specific and realistic demographic psychographic, geographic and behavioural segment differences relevant to product marketed
There is evidence that much thought is given to which key segmentation variables will affect choice of social media and how social media is used for each company.
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