2. Research Aim:
Attention the Bentley and Rolls Royce the good branding and marketing strategy for automobiles brand in development counties. The main market will be focus in the china market
Critically analyze and evaluate branding strategies and marketing strategies between Bentley and Rolls Royce in developing countries, especially in Chinese market.
3. Research Objectives (between 2 and 4):
1.Find out the advantages and disadvantages of the marketing strategies between Bentley and Rolls Royce in China
2.To examine the influence of product, price, place and promotion in order to improve marketing strategies for these two organizations.
3.Compared with other luxury car brands which are more successful in China, draw on the experience of their achievement
4.Compared with the marketing strategies of Bentley and Rolls Royce in other developing countries, draw lessons from them