Analyse Amazon’s strategic position, and use this analysis to evaluate the suitability of Amazon’s corporate strategy.
* Analyse strategic position in terms of strategic groups, market segments,and critical success factors.
* Analyse macro-environment through the PESTEL model.
* Evaluate the competitive environment through the Porter’s five forces model.
* Apply the notion of strategy capability.(Value chain, SWOT analysis)
*Explain and evaluate the corporate level strategy of Amazon’s through evaluation criteria: Consistency, Suitability, Validity, Acceptability and Feasibility.
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