Analyse Amazon’s strategic position, and use this analysis to evaluate the suitability of Amazon’s corporate strategy.

Analyse Amazon’s strategic position, and use this analysis to evaluate the suitability of Amazon’s corporate strategy.

* Analyse strategic position in terms of strategic groups, market segments,and critical success factors.

* Analyse macro-environment through the PESTEL model.

* Evaluate the competitive environment through the Porter’s five forces model.

* Apply the notion of strategy capability.(Value chain, SWOT analysis)

*Explain and evaluate the corporate level strategy of Amazon’s through evaluation criteria: Consistency, Suitability, Validity, Acceptability and Feasibility.

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