Discuss your social media and e-commerce strategies.

Technology Plan Assignment (individual assignment)
Creating a business plan is the primary activity of BA 499 Business Planning, the capstone course required for
business majors. The purpose of this assignment is for you to think about 1) how your type of business could
achieve competitive advantages through the use of technology and 2) how using information technology can
support your core transaction processing. To do this, you will need to find and examine two like software
applications that your business uses. (If you don’t have an idea for a business plan yet, that’s okay – just pick a
specific type of business that you could potentially be interested in.)
Look for a software solution that is specific to your type of business. General applications are available for
common business tasks (such as payroll and accounting), but there is also a wide range of “vertical software
applications” that address the needs of specific types of businesses, such as retail management, service
management, restaurant management, fundraising, etc. Often, there are even more focused solutions within an
industry type – for example, there is retail software specific to bicycle shops, restaurant management software
addressing the unique needs of pizzerias, etc. Try to find customized software specific to your business.
Formatting and Content Requirements: Your report must be at least two full pages (Max 3) and should be
professional in appearance. Specifically, include a centered title at the top of the first page, and create a page
footer with your name, date, and page number (In Page x of y format as shown in this document). The following
four sections should be included with underlined headings, single-spaced paragraphs with double-spacing
between and no extra spacing between lines. Use a standard 10 or 12 point font.
Business Description:
 Provide a brief description of your potential business: products/services your business will provide, your
target market, an estimate of the size of the business, and where your business will be located. Most
people just need one or two paragraphs to describe their business. If you are proposing a unique type of
business, be sure that your business model (how do you make your money) is evident.
Social Media and E-commerce Strategy:
 Discuss your social media and e-commerce strategies. Some possible questions to consider: What
types of Web 2.0 strategies would you employ? Would you have a web site? What purpose(s) would it
serve? Do you anticipate conducting any B2B or B2C e-commerce? How can you use social media to
increase your competitive advantage? Which social media sites will you use (you must specifically
name the ones you will use)?
 List at least five different pieces of data (e.g., name, address, phone, etc.) that you will collect from your
potential customers and state how you will use the collected data. For example, will you mail them a
postcard on their birthday? Two of the five pieces of data must be unique to your industry. Be specific
and use all five pieces of data.

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