Explain the major advantages and disadvantages associated with using-television, radio, newspapers, magazines, direct mail, outdoor advertising, and Internet advertising.

Advertising plays an important part of the marketing mix, which includes many types of media. Using paragraph form, explain the major advantages and disadvantages associated with using each of the following advertising media: Television, radio, newspapers, magazines, direct mail, outdoor advertising, and Internet advertising. Give examples of the types of advertisers most likely to use each medium. Include several examples of the various advantages and disadvantages within each type of media as listed.

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