Company Overview, Situation, and SWOT Analysis Paper (limit 10 pages of writing, excluding the indicated elements): • Title Page (not included in page count) • Statement of organization mission and vision – ½ page max • Discussion of key results from analysis of secondary data – 1 page max • Discussion of primary data collection process – ½ page max • Discussion of key results from analysis of primary data – 1 page max • SWOT analysis (full description, not just bullets) – 2 pages max • Situation Analysis: 2 page max • Competitor Analysis: 2 page max • Current Customer Profile : ½ page max
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