Market & Social Research (Brief)

Assignment Details (Preparing a Brief). You need to select ONE of the following scenarios:a.    You are working as Marketing Assistant for a Health and Fitness Centre in Hatfield (NB You may choose another location if you wish), and falling numbers of members mean that there is concern about the competition in the area, in terms of facilities offered, pricing,  and other issuesb.    You have obtained a job working as a Student Adviser for Westchester University.    The Vice Chancellor is looking to increase recruitment of students from within your home country, and wants to explore what these students are looking for and what would encourage them to apply to Westchester.This assignment assumes that you are working as Marketing Assistant. The Marketing Director, who is concerned about the issues identified above, has asked you to:i.    Carry out some preliminary secondary research on the area so that you have access to all relevant published information (NOT, REPEAT NOT, PRIMARY RESEARCH.  You are preparing a BRIEF FOR A MARKET RESEARCH COMPANY TO RESPOND TO – they are the ones who will be carrying out the primary research)ii.    Clearly identify relevant research objectives – no more than sixiii.    Prepare a brief to be sent out to a number of market research companies, so that they can respond with an appropriate proposal.The Brief should be NO LONGER THAN 500 words and should follow the format below.  In addition there should be a short appendix (another 500 words MAXIMUM) where the secondary information is summarised for the benefit of the research company.1.    Background of the Company/organisation    –     60-150 words2.    What you understand the problem to be        –     100-200 words3.    Proposed research objectives            –     100-200 words4.    Timing                         –     40-80 words5.    Appendix – summary of secondary data        –     500 wordsAssignment Details (Preparing a Brief). You need to select ONE of the following scenarios:a.    You are working as Marketing Assistant for a Health and Fitness Centre in Hatfield (NB You may choose another location if you wish), and falling numbers of members mean that there is concern about the competition in the area, in terms of facilities offered, pricing,  and other issuesb.    You have obtained a job working as a Student Adviser for Westchester University.    The Vice Chancellor is looking to increase recruitment of students from within your home country, and wants to explore what these students are looking for and what would encourage them to apply to Westchester.This assignment assumes that you are working as Marketing Assistant. The Marketing Director, who is concerned about the issues identified above, has asked you to:i.    Carry out some preliminary secondary research on the area so that you have access to all relevant published information (NOT, REPEAT NOT, PRIMARY RESEARCH.  You are preparing a BRIEF FOR A MARKET RESEARCH COMPANY TO RESPOND TO – they are the ones who will be carrying out the primary research)ii.    Clearly identify relevant research objectives – no more than sixiii.    Prepare a brief to be sent out to a number of market research companies, so that they can respond with an appropriate proposal.The Brief should be NO LONGER THAN 500 words and should follow the format below.  In addition there should be a short appendix (another 500 words MAXIMUM) where the secondary information is summarised for the benefit of the research company.1.    Background of the Company/organisation    –     60-150 words2.    What you understand the problem to be        –     100-200 words3.    Proposed research objectives            –     100-200 words4.    Timing                         –     40-80 words5.    Appendix – summary of secondary data        –     500 wordsssignment Details (Preparing a Brief). You need to select ONE of the following scenarios:a. You are working as Marketing Assistant for a Health and Fitness Centre in Hatfield (NB You may choose another location if you wish), and falling numbers of members mean that there is concern about the competition in the area, in terms of facilities offered, pricing, and other issuesb. You have obtained a job working as a Student Adviser for Westchester University. The Vice Chancellor is looking to increase recruitment of students from within your home country, and wants to explore what these students are looking for and what would encourage them to apply to Westchester.This assignment assumes that you are working as Marketing Assistant. The Marketing Director, who is concerned about the issues identified above, has asked you to:i. Carry out some preliminary secondary research on the area so that you have access to all relevant published information (NOT, REPEAT NOT, PRIMARY RESEARCH. You are preparing a BRIEF FOR A MARKET RESEARCH COMPANY TO RESPOND TO – they are the ones who will be carrying out the primary research)ii. Clearly identify relevant research objectives – no more than sixiii. Prepare a brief to be sent out to a number of market research companies, so that they can respond with an appropriate proposal.The Brief should be NO LONGER THAN 500 words and should follow the format below. In addition there should be a short appendix (another 500 words MAXIMUM) where the secondary information is summarised for the benefit of the research company.1. Background of the Company/organisation – 60-150 words2. What you understand the problem to be – 100-200 words3. Proposed research objectives – 100-200 words4. Timing – 40-80 words5. Appendix – summary of secondary data – 500 words

Place a similar order with us or any form of academic custom essays related subject and it will be delivered within its deadline. All assignments are written from scratch based on the instructions which you will provide to ensure it is original and not plagiarized. Kindly use the calculator below to get your order cost; Do not hesitate to contact our support staff if you need any clarifications.

Type of paper Academic level Subject area
Number of pages Paper urgency Cost per page:
 Total:

Whatever level of paper you need – college, university, research paper, term paper or just a high school paper, you can safely place an order.

Page Navigation