- From the e-Activity, examine some of the steps that are involved in designing goods and services. Select two services or two products that are currently on the market.
- From the e-Activity, suggest at least two changes to specific areas of the process design phase that may lead to improvement in operations. Provide a rationale to support your suggestion.
- Compare and contrast the service positioning matrix and the product process matrix in terms of their differences and similarities.
- Provide at least one example currently used in business for each of the matrixes and evaluate their benefits and limitations within the industry you chose.
- Evaluate how each matrix is unique in the way it addresses the needs of the customer.
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