. Discuss the advantages of established click-and-mortar companies such as Walmart over pure-play e-tailers such as Amazon.com. Conversely, what are the disadvantages of click-and-brick retailers as compared with pure-play e-tailers? Explain your answer in 200 words.
2. Read the article “How To Let Web Design Drive Your Marketing Strategy.” Explain why it is important to provide a strong first impression with your website. Provide a brief description of the types of content you would include on your webpage and why you would include this information.