What is the mode of entry you are going to use, and why?

You represent a large U.S. corporation that manufactures rubber tires, and you want to begin manufacturing and distribution in another country. Choose a country that you think you would want to start a manufacturing plant in. Answer the following questions about your company and its chosen new market. Organize your paper into four sets of concerns: Chairman, Vice Chairman, Secretary and Treasurer.

Chairman: Research and write on the following issues:

  • Discuss the macro environment of the country.
  • What is the company strategy there?
  • How will you be socially and economically responsible?
  • What would be the role of management?
  • What is the mode of entry you are going to use, and why?
  • You are also thinking of how you are going to implement the rewards program.
  • What do you think would motivate the workers?
  • How would you design the right culturally appropriate program?
  • What kind of leadership would work in this country?

Vice-chairman: Research and write on the following issues:

  • What are the political, cultural, environmental, and economic risks of doing business there?
  • If you do decide to do business there, how would you staff the operation?
  • What type of concerns would you have?
  • What do you need to consider when you recruit, evaluate, train, and deal with labor relations issues?
  • How would you select the manager?
  • What are some of the issues to consider regarding the expatriate?
  • What if it does not work out?

Secretary: Research and write on the following issues:

  • What are some of the legal issues you would have to deal with as a company if you decide to expand there?
  • What sort of international orientation would you consider?
  • What are some of the opportunities and strengths of doing business there?
  • What are some of the cross-cultural issues you are going to have to deal with?
  • What are some of the protocols and etiquette issues you must incorporate into your business behavior?
  • How are you going to deal with management issues such as assertiveness, conflict resolution, and team building?

Treasurer: Research and write on the following issues:

  • What are some of the foreign trade issues you will have to deal with?
  • What are the determinants to foreign entry there, and how would you enter there?
  • You will be embarking on the international negotiation.
  • What are the 5 stages of negotiation, and how are you going to prepare for them?
  • What cultural differences do you need to be sensitive to in the process?
  • What would be some of the political, legal, economic, and ideological issues that may come up?
  • How would you manage conflict if it should come up in the negotiations?
  • What decision-making process would work better with the different cultures?

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